This document contains guidelines for usage of the MGM logo, symbol, and tagline, as well as the official MGM color palette and fonts.

At MGM Benefits Group, our mission is to be a leader in offering employee benefit products and services to our customers. We offer our clients an effective and easy-to-use technology and benefit education platform, so employees can make informed benefit choices that are the right fit for them and their families.

We utilize our expertise and experience of long-standing insurance carrier relationships to bring competitive products and employee benefits to our clients. Our customer touch-points are courteous and professional.

Our employees are empowered to do what it takes to meet these objectives. Our leaders are accessible, approachable and the visionary guides to maintaining and building our market strength.

The full color logos are the primary representation of the MGM brand, and should be used whenever possible.

The MGM Benefits wordmark is set in a custom version of Glaser Stencil D Regular. The symbol is in dark blue on the left, light blue on the right, & gold on the bottom. The primary version of the logo has “BENEFITS” in gold, though the light blue variant can be used when necessary.

The logo comes in two layouts – stacked and inline. 

The MGM Symbol may be used alongside the MGM Benefits logo for additional branding, as a favicon, or as a decorative element.

The primary colors of the symbol are dark blue on the left, light blue on the right, and gold on the bottom. The symbol shows three figures (representing broker, employer, and employee) with their arms around each other.

The MGM Symbol with Tagline may be used alongside the logo for additional branding, but not standalone.

The blue & gray symbol may be used in place of the blue & goldenrod symbol if it works best within a design.

The colors of the symbol may be changed to non-MGM colors (with approval from the Marketing Team) to match designs or themes (ex: Susan G. Komen pink for breast cancer awareness). The single-color symbol may also be used as a design element.

The white versions of the logo should be used on dark or colorful backgrounds where the full color logo does not have decent contrast.

Either the all white or white outlined symbol may be used on dark or colorful backgrounds.

The black symbol should be used for black and white printing, engravings of the logo, or other specialty print applications.

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Hex #005eb8  |  RGB 0, 94, 184 | CMYK 100 56 0 3
Pantone 300 C

Hex #5bc2e7  |  RGB 91, 194, 231 | CMYK 58 0 0 0
Pantone 2985 C

Hex #f0b323  |  RGB 240, 179, 35 | CMYK 0 27 92 0
Pantone 7409 C

Hex #c1c6c8  |  RGB 193, 198, 200 | CMYK 21 13 8 0
Pantone 428 C

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Hex #32373c |  RGB 50, 55, 60

Hex #4c5866 |  RGB 76, 88, 102

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This font is used for headings in printed materials and graphics. It must be typed in lowercase, as the uppercase contains stylistic alternates. It can be purchased from Envato Elements.

This font is used for headings and emphasized text, and is interchangeable with Breymont. The family is available for embed or download from Google Fonts.

This font is used for paragraphs, or for headers when Quicksand is not available. The family is available for embed or download from Google Fonts.

When the fonts listed above are unavailable, Calibri and Calibri Light can be used as alternates.